about

A pursuer of original storytelling, Anna has spent ten years working with leading Australian fashion, tech, beauty, and lifestyle brands in copywriting, journalism, digital marketing, and eCommerce. Anna is dedicated to creating distinct brand voices to foster market strategy, support word economy, and hopefully, satisfy obscurities. She is inspired by fashion, literary, and music subcultures — and those who shaped them.

services

Tone of voice development and brand guidelines

Brand narratives and stories

Conceptual development and strategy

Article and blog writing

Marketing collateral

Social advertising

Website copy

UX/UI copy and ideation

Sub-editing

experience

copywriting

Style Arcade, CINCA Tequila, sass & bide, jac and mooki, David Lawrence, Shona Joy, Honey Insurance, Immutable X, Drool by Dr Chris Brown, Studio ACC, NIDRA, SABA, Sportscraft, JAG, Willow, Lyre’s Non Alcoholic Spirits, OLSK Architects and more.

articles

Style Arcade, A Conscious Collection

eCommerce

Lee Mathews, Rebecca Vallance, Peppermayo