about

A pursuer of original storytelling, Anna has spent ten years working with leading Australian fashion, tech, beauty, and lifestyle brands in copywriting, journalism, digital marketing, and eCommerce. Anna is dedicated to creating distinct brand voices to foster market strategy, support word economy, and hopefully, satisfy obscurities. She is inspired by fashion, literary, and music subcultures — and those who shaped them.

anna@papercutcopy.com

services

• Tone of voice development and brand guidelines

• Brand narratives and stories

• Conceptual development and strategy

• Article and blog writing

• Marketing collateral

• Social advertising

• Website copy

• UX/UI copy and ideation

• Sub-editing

experience

copywriting

Style Arcade, sass & bide, jac and mooki, David Lawrence, Shona Joy, Honey Insurance, Immutable X, Drool by Dr Chris Brown, Studio ACC, NIDRA, SABA, Sportscraft, JAG, Willow, Lyre’s Non Alcoholic Spirits, OLSK Architects and more.

articles

Style Arcade, A Conscious Collection

eCommerce

Lee Mathews, Rebecca Vallance, Peppermayo