Articles

PFW SS26 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

PFW SS26 Trend Report

Wardrobe neutralizers, regency references, and the skirts that won’t quit. Here are Paris Fashion Week’s top runway trends for SS26.

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The online fashion retailer reset
Anna-Louise McDougall Anna-Louise McDougall

The online fashion retailer reset

Online luxury retailers, Ssense, Farfetch, Luisaviaroma, and Saks have all felt the impact of the economy. Here’s how they should evolve.

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FW25 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

FW25 Trend Report

FW25 will be remembered as a season of transition, with the runways shifting toward consumer relevance.

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PFW SS25 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

PFW SS25 Trend Report

Paris Fashion Week had a significant impact in guiding the sartorial shift for the Spring Summer 2025 season.  

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MFW SS25 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

MFW SS25 Trend Report

As seen at Milan Fashion Week Spring Summer 2025, where collections blended nostalgia with future visions.

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LFW SS25 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

LFW SS25 Trend Report

London Fashion Week, Spring Summer 2025 was hard evidence of the city’s enduring spirit.

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NYFW SS25 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

NYFW SS25 Trend Report

Bookended by the US Open and the Harris-Trump debate, New York Fashion Week Spring Summer 2025 had something to prove this season.

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FW24 Trend Report
Anna-Louise McDougall Anna-Louise McDougall

FW24 Trend Report

Fall Winter 2024 Trend Report and findings from the runway season across New York, London, Milan, and Paris.

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Code-keepers and rulebreakers: Paris FW24
Anna-Louise McDougall Anna-Louise McDougall

Code-keepers and rulebreakers: Paris FW24

Paris runway shows conjured a melting pot of discussion surrounding house codes, designer legacies, and whether certain collections or trends still have legs.

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The core of trend-core
Anna-Louise McDougall Anna-Louise McDougall

The core of trend-core

The average fashion punter has more access to the runway than ever before, and it's upending the buying cycle.

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LFW FW23: Fast and curious
Anna-Louise McDougall Anna-Louise McDougall

LFW FW23: Fast and curious

Nothing says punk like bustles inspired by the human intestine. The Westwood legacy lives on in London.

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ss23 trend review
Anna-Louise McDougall Anna-Louise McDougall

ss23 trend review

The trends from Fashion Week Spring Summer 2023 across New York, London, Paris and Milan.

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SS23 menswear trend review
Anna-Louise McDougall Anna-Louise McDougall

SS23 menswear trend review

The trends from Mens Fashion Week Spring Summer 2023 across New York, London, Paris and Milan.

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