Copywriting

aw23 campaigns
Anna-Louise McDougall Anna-Louise McDougall

aw23 campaigns

Winter campaign brand narrative, tone of voice and key messaging for sass & bide and David Lawrence

Read More
ss22 campaigns
Anna-Louise McDougall Anna-Louise McDougall

ss22 campaigns

Spring Summer campaign brand narrative, tone of voice and key messaging for Jac and Mooki, sass & bide and David Lawrence

Read More
honey insurance
Anna-Louise McDougall Anna-Louise McDougall

honey insurance

In-house copywriting for Australia’s first smart home insurance, Honey.

Read More
immutable x
Anna-Louise McDougall Anna-Louise McDougall

immutable x

Support Centre scripting for Immutable X, the leader in web3 games and digital trading.

Read More
SS23 menswear trend report
Anna-Louise McDougall Anna-Louise McDougall

SS23 menswear trend report

The trends from Mens Fashion Week Spring Summer 2023 across New York, London, Paris and Milan.

Read More
olsk® architects
Anna-Louise McDougall Anna-Louise McDougall

olsk® architects

Brand story and editorial for Melbourne architecture, building and design firm, OLSK®.

Read More