Copywriting

sass & bide pre fall
Anna-Louise McDougall Anna-Louise McDougall

sass & bide pre fall

“Reality doesn't impress me. I only believe in intoxication, in ecstasy, and when ordinary life shackles me, I escape, one way or another. No more walls.” Anais Nin.

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nidra.
Anna-Louise McDougall Anna-Louise McDougall

nidra.

A closer look behind the ethical practices of one of the most luxurious fabrics in the game.

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david lawrence winter
Anna-Louise McDougall Anna-Louise McDougall

david lawrence winter

The David Lawrence woman is drawn to the outdoors with a desire to be present in her surroundings, to feel grounded and live simply.

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sass & bide
Anna-Louise McDougall Anna-Louise McDougall

sass & bide

Various collateral and copy work for seasons spanning from 2018-2020.

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marcs
Anna-Louise McDougall Anna-Louise McDougall

marcs

Marcs 2020 seasonal campaign rollout: Fabric of the City.

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saba
Anna-Louise McDougall Anna-Louise McDougall

saba

Creative, promotional and website copy for APG&Co The Brand Assembly 2015-2017. SABA, Sportscraft, JAG and WILLOW.

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